A need analysis for development of online advertising e-booklet on entrepreneurship education

Desy Wahyuningrum Mujiati; Suyitno Muslim; Rina Febriana

doi:10.24036/jptk.v3i4.8723

Authors

Desy Wahyuningrum Mujiati Postgraduate of the Technology and Vocational Education, Universitas Negeri Jakarta, INDONESIA
Suyitno Muslim Postgraduate of the Technology and Vocational Education, Universitas Negeri Jakarta, INDONESIA
Rina Febriana Postgraduate of the Technology and Vocational Education, Universitas Negeri Jakarta, INDONESIA

DOI:

https://doi.org/10.24036/jptk.v3i4.8723

Keywords:

Needs Analysis, Media Development, Advertising, Marketing, Entrepreneurship

Abstract

This research aims to describe the results of the needs analysis for the development of online marketing e-booklet learning media in entrepreneurship subjects. In this research, the needs analysis refers to: (1) The great opportunity to become an entrepreneur in the Food & Beverage (F&B) Study Program because of the presence of online sales application technologies such as Gofood, Grabfood, and the Open PO sales system; (2) The problem of theoretical learning entrepreneurship; (3) Media needed in online marketing practices. This research uses survey, observation, interview and literature study methods in collecting data. The results of a survey conducted on alumni of SMK Tata Catering, namely 96% stated that attractive product images could attract consumers; 94% agree that making attractive drawings is part of entrepreneurship lessons. The results of the book literature study used marketing material is theoretical. The results of observations on students of class XI Catering and interviewing entrepreneurship teachers at SMK 1 Tambun Selatan found that: 1) Teachers still teach Offline marketing methods; 2) There is no interactive learning media to make online advertising on product marketing in entrepreneurship subjects. The results of this study concluded that students need interactive learning media in learning activities. Thus, this research is used in developing online advertising marketing e-booklet media on entrepreneurial subjects.

Downloads

Download data is not yet available.

References

Abreu, A., Rocha, Á., Carvalho, J. V. de, & Pérez Cota, M. (2017). The electronic booklet on teaching-learning process: Teacher vision and parents of students in primary and secondary education. Telematics and Informatics, 34(6), 861–877. https://doi.org/10.1016/j.tele.2016.08.011

Alalwan, A. A. (2018). International Journal of Information Management Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42(June), 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001

Anwar, M. I. (2009). Implementasi Manajemen Stratejik Dalam Pemberdayaan Sekolah Menengah Kejuruan. Bandung: Citapustaka Media Perintis.

Arthur, Riyan ; Luthfiana, Yusrina; Musalamah, S. (2019). Analisa Kebutuhan Pengembangan Media Pembelajaran Pada. Jurnal Pendidikan Teknik Sipil (Jpensil), (December). https://doi.org/10.24114/ebjptbs.v5i2

Bambauer-Sachse, S., & Heinzle, P. (2018). Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions. Journal of Business Research, 84(May 2017), 233–242. https://doi.org/10.1016/j.jbusres.2017.11.025

Bu, Y., Parkinson, J., & Thaichon, P. (2020). Digital content marketing as a catalyst for e-WOM in food tourism, (xxxx), 1–12. https://doi.org/10.1016/j.ausmj.2020.01.001

Espigares-jurado, F., Muñoz-leiva, F., Correia, M. B., Sousa, C. M. R., Ramos, C. M. Q., & Faísca, L. (2020). Journal of Retailing and Consumer Services Visual attention to the main image of a hotel website based on its position , type of navigation and belonging to Millennial generation : An eye tracking study. Journal of Retailing and Consumer Services, 52(August 2019), 101906. https://doi.org/10.1016/j.jretconser.2019.101906

Kriz, A., Nailer, C., Jansen, K., & Potocnjak-Oxman, C. (2020). Teaching-practice as a critical bridge for narrowing the research-practice gap. Industrial Marketing Management, (June 2019), 1–13. https://doi.org/10.1016/j.indmarman.2020.02.017

Kytö, E., Virtanen, M., & Mustonen, S. (2019). From intention to action: Predicting purchase behavior with consumers’ product expectations and perceptions, and their individual properties. Food Quality and Preference, 75(February), 1–9. https://doi.org/10.1016/j.foodqual.2019.02.002

Laing, S., & Masoodian, M. (2016). A study of the influence of visual imagery on graphic design ideation. Design Studies, 1–23. https://doi.org/10.1016/j.destud.2016.04.002

McClure, C., & Seock, Y. K. (2020). The role of involvement: Investigating the effect of brand’s social media pages on consumer purchase intention. Journal of Retailing and Consumer Services, 53(October 2019), 101975. https://doi.org/10.1016/j.jretconser.2019.101975

Rahayu, I., & Sukardi, S. (2020). a Needs Analysis for the Development of E-Modules Project-Based Learning. Jurnal Pendidikan Teknologi Kejuruan, 3(1), 41–45. https://doi.org/10.24036/jptk.v3i1.3923

Ratten, V., & Usmanij, P. (2020). The International Journal of Entrepreneurship education : Time for a change in research direction ? The International Journal of Management Education, (November 2019), 100367. https://doi.org/10.1016/j.ijme.2020.100367

Reihan, F. (2010). New Concept of Digital imaging. Jakarta: PT Elex Media Computindo.

Satrianawati. (2018). Media dan Sumber Belajar. Sleman: CV Budi Utama.

Shaouf, A., Lü, K., & Li, X. (2016). Computers in Human Behavior The effect of web advertising visual design on online purchase intention : An examination across gender. Computers in Human Behavior, 60, 622–634. https://doi.org/10.1016/j.chb.2016.02.090

Yaumi, M. (2018). Media dan Teknologi Pembelajaran. Jakarta: Prenadamedia Group.

Zhang, S., Pauwels, K., & Peng, C. (2019). ScienceDirect The Impact of Adding Online-to-Offl ine Service Platform Channels on Firms ’ Offline and Total Sales and Profits. Journal of Interactive Marketing, 47, 115–128. https://doi.org/10.1016/j.intmar.2019.03.001